Demand for food delivery has soared during the pandemic. The delivery apps boomed fiercely, especially DoorDash has achieved a 83% increase in their revenue.
The services are also found to be much pricier than they were pre-pandemic. Besides the rise of food costs, the platforms adds many fees that results in incredibly high total. If being with users, what can we do to cut their expenses while avoid trading off the quality of a meal?
There are multiple factors that participate in the decisions making process. Besides costs, diet preferences and restrictions are also crucial to be included. The delivery apps currently available on market could allow users to adjust their preferences, but there aren't any concrete features to find cheaper options. In order to achieve finding the best deals, we need to find ways to differentiate this product from those delivery apps.
Both busy professionals and students care to stay with a great diet while make sure they don’t overspend on their delivery orders. They struggle to find the best deals for the food they want with having to scroll through many restaurant menus and compare them back and forth. They end up skipping the time-consuming procedure for quicker decisions, failing to cut the expense they want to avoid.
“What if we reorganize the information from current food delivery platforms in a way that maximizes users’ possibilities of making the best decision?”